About us

Caring for all your family’s vision needs, since 1996.

When Alex Gage bought his first practice in Woodseats, Sheffield in 1996, he was continuing a 50 year strong tradition of there being an optometric practice at 857 Chesterfield Road.

Ever since he had graduated with a degree in Optometry from Manchester University in 1990, he had long harboured an ambition to run his own business and to be able to offer families the levels of customer care and high standards that he had grown up with.

He refurbished the shop, equipped it with established optical brands like Essilor and Bausch and Lomb and leading consumer brands like Silhouette and Stepper and invested in on-site glazing and a state of the art computer system.

Sarah and Alex Gage arriving at the Optician Awards

In 2005, Alex realised another ambition and became one of a handful of optometrists in the North of England to gain the prestigious Diploma in Sports Vision. An active sportsman himself, he combined his diploma learnings, his interest in sport and his business acumen to establish 2012 Sports Vision, the arm of Alex Gage that specialises in optimising sports performance through visual superiority.

In 2011, Alex and Sarah relocated the Broomhill practice to Crosspool, where larger premises allow more choice of frames and the opportunity for Alex to practice Behavioural Optometry.